Question: What do Domestos, beef jerky, Pepsi and gerbils have in common?

by Anthony Richardson on December 15, 2010 · 3 comments

in Featured Projects, Voice Over

Answer: They make a very interesting (but lumpy) cocktail?


They’re all commercials voiced by me.

The Domestos commercial was great fun and the animator, Tristan Prior, was a real talent. The brief was to make the dialogue a spoof of all the famous movie battle speeches such as William Wallace from Braveheart and Aragon from Lord of the Rings.

See what you think.

The British Beef Jerky company produced quite an expensive night shoot (which you can see HERE), involving various cowboys, all trying to produce their own beef jerky around the camp fire. However, at the end, the smart cowboy just tears the top off his pack of ‘ready made’ and makes the others look daft. We tried several different accents for this one ranging from a posh Prince Charles to an American cowboy. In the end, the company settled for my best Geordie accent – as the product is made in Morpeth, Northumberland.

The Pepsi commercial was for ‘in store’ use and produced with the Black Eyed Peas. The most important thing with this one was just to speak as quickly as possible while still keeping the dialogue nice and clear. I also produced this VO with a ‘radio edit’ ie. I removed all the breaths and reduced the spaces slightly so it still sounded natural. This allowed the advertiser to get the maximum number of words into a tight time slot.

A starring role with the Black Eyed Peas?…Hmmmm…you judge!

Finally – have you ever heard of Gerbil Roulette? No, neither had I. This was a project for Mirada TV (the things I do for money!).

{ 3 comments… read them below or add one }

piehole January 27, 2011 at 10:34 pm

Well done – it’s great to have such brand names in your portfolio. And the VOs are really good, keep up the good work.

Anthony Richardson January 27, 2011 at 11:41 pm

Awwww! You’re too kind – thanks very much. I do get some weird jobs though 🙂

Darragh August 4, 2011 at 3:43 am

Gerbil Roulette wins hands down. That is possibly the coolest / most random voice over job I’ve ever heard of. Great work!

Leave a Comment

Previous post:

Next post: