Producing the voice files for the McCoy’s Man Crisps website campaign was great fun.
The initial brief was to sound ‘a bit like’ a friendly Phil Mitchell (from EastEnders) but keeping in step with the TV campaign.
Screen Capture from www.McCoys.co.uk
Here is a short compilation of some of the original audios:
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Screen Capture from www.McCoys.co.uk
I was delighted with the first set of audio files and thought that I’d produced an almost perfect impression of the TV voice. Alas, I actually sounded too macho(!) and we had to go back to the drawing board. After a couple more recordings, it was decided that the manliness should be toned-down a bit and the final cut is still available on the McCoy’s website HERE.
Screen Capture from www.McCoys.co.uk
The web design company did an amazing job on the Flash driven site and, of course, the agency InboxDMG did a fantastic job in choosing me!
