The Real McCoy’s…? (www.McCoys.co.uk)

by Anthony Richardson on September 24, 2009 · 0 comments

in Featured Projects, Voice Over

Producing the voice files for the McCoy’s Man Crisps website campaign was great fun.

The initial brief was to sound ‘a bit like’ a friendly Phil Mitchell (from EastEnders) but keeping in step with the TV campaign.

Anthony Richardson - McCoy's Crisps Voice Over

Screen Capture from www.McCoys.co.uk

Here is a short compilation of some of the original audios:

Anthony Richardson - McCoy's Crisps Voice Over

Screen Capture from www.McCoys.co.uk

I was delighted with the first set of audio files and thought that I’d produced an almost perfect impression of the TV voice. Alas, I actually sounded too macho(!) and we had to go back to the drawing board. After a couple more recordings, it was decided that the manliness should be toned-down a bit and the final cut is still available on the McCoy’s website HERE.

Anthony Richardson - McCoy's Crisps Voice Over

Screen Capture from www.McCoys.co.uk

The web design company did an amazing job on the Flash driven site and, of course, the agency InboxDMG did a fantastic job in choosing me!

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